An Exhibition Display Stand can be a very effective merchandising and advertising tool for your business. Your choice of display stand can affect how many people will see and buy your products. In fact, it can increase or decrease your sales. Therefore, it is important that you get the right kind of stand for your business.
Consider the type of exhibition attendees
There are various types of stand systems, each designed to fit a particular floor space. Some of them are modular and can accommodate AV and other features for a more professional presentation. They are also less expensive than custom stands. However, these types of stands are prone to wear and tear. Buying custom stands means paying for repairs and refurbishment costs that can easily exceed three to five percent of the total price of your exhibition stand. On the other hand, modular stands are easily reusable, and many come with a five-year warranty.
While creating your Exhibition Display Stand, consider the type of exhibition attendees you plan to attract. A stand that invites conversations is a better choice than one that is strictly functional. A stand with a friendly atmosphere can make people stay longer and increase brand recall. It also creates a relaxed environment, which makes clients more receptive to your sales pitch.
Choosing the correct size
If you want a more budget-friendly option, shell scheme space is an excellent choice. The shell scheme allows you to have a graphic panel in the centre and is less expensive to manage. Moreover, it allows you to have a smaller exhibition display space in the exhibition venue. A smaller shell scheme space can still be effective, as it provides an intimate area for your staff.
Choosing the correct size for your Exhibition Display Stand is an important step for the success of your business. The right size for your booth will maximize its visual appeal and prevent any physical obstructions. Most exhibition stands are around head height, but some can extend as high as the ceiling. Be sure to inquire about the height restrictions of the venue you plan to exhibit at before deciding on the right size.
Buying portable signs and literature racks
Another consideration when choosing your Exhibition Display Stand is your budget. You can either go for a wooden exhibition stand or a lightweight, portable aluminium frame. Alternatively, you can choose a textile stand. Either way, the material will be durable and easy to clean. You can also consider buying portable signs and literature racks to promote your products.
Proper lighting will enhance the aesthetic appeal of your display. Different types of light will evoke different moods and ambiances. The use of pictures will help your audience make an immediate impression about your business.
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